Celebrating the Royal Arrival of Heroine Make Cosmetics
You have to love our beauty industry these days. A lot of brands are coming up with something new and we keep on seeing new brands from different countries. If you’re a beauty enthusiast like me, then I’m pretty sure that seeing all of this feels like you’re in your own version of Candy Land. ♥
I would really love to take that vanity table home with me.
Though it would only be for decorative purposes because it wont hold my makeup/beauty supplies
Last August 29, 2014, I went to Makati Shangri-La to attend the launching of Heroine Make, another brand by Mandom Philippines (bringers of Gatsby, Bifesta and of course Pixy Cosmetics). They invited us for high tea with Princess Himeko, the brand’s very own ambassadress.
“Heroines aren’t born: they’re made”. According to Heroine Make, with every beautiful heroine is a makeup collection that promises to make you look beautiful and keep you that way, no matter what. Heroine Make has been making rounds through Asia and the brand’s been highly raved about especially their eye products. They’re finally here!
Heroine Make is a Japanese-manufactured makeup line with 10 years of history that turns women into princesses since 2005. It launched a revolutionary range of eye makeup in Japan since then. Their eye products were inspired by the big, beautiful eyes of the classic ‘shoujo’ (Japanese women’s comic) heroine. Fans of manga will note that Heroine Make’s design is heavily influenced by vintage shoujo, when the heroines were at their most romantic — and their most emotional!
After a few words by the executives of Mandom Philippines, the brand’s very own ambassadress/heroine, Princess Elizabeth Himeko, graced us with her presence. First she sang to us her very own rendition of ‘Born This Way’ with her unique touches. Then she gave us a quick insight about her life, her cat named Sliphead and some few inspiring words about how every woman deserves to look beautiful, always. You can see Princess Himeko in the brand’s packaging where her crying, laughing, and swooning expressions indicate that the products work, no matter what state you are into.
Miss Igarashi doing the daytime makeup look
Then after Princess Himeko’s speech, Ms. Sayuri Igarashi, Heroine Make’s Makeup Artist and Beauty Counselor did a quick makeup demo for day & night makeup looks. With the help of a translator, she was able to get her point across and she was really funny. Oh, and she’s more than 50 years old. Yet she looks (and acts, lol) so young for her age. She credits sunscreen as one of the major factors as to why she looks that way.
Miss Igarashi doing the nighttime makeup look
She used Heroine Make products in all of her demo and she mentioned that Heroine Make can last the whole day which is really helpful for those of us who aren’t fond of retouching
Mandom Philippines Executives with Ms. Sayuri Igarashi, and her models for the demo along with Princess Himeko & the host of the event
We were given these really cute charm bracelets with the initials of my name. Sadly they have no Y anymore so mine was letter J (for Joyette which is actually my first name – I forgot to take a photo, since it’s in my bag already, oops :P). They also gave us our very own box of goodies.
Apologies for the lame lighting, I was too tired to get the other desk lamp that time
How about you? Have you tried Heroine Make? If so, what’s your favorite so far? Mine’s their BB cream, their loose powder, their eyebrow pencil, their liquid eyeliner and then their mascara. Lol. That seemed most of their products, already. Oh, well. You should try them, if you haven’t. I’m sure you’re going to love them too.
And on Instagram: http://instagram.com/heroinemakeph
for further updates!
See you on my later post, loves! ♥